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"Nature's Answer to Teeth Whitening"

Here in California, we're big on going natural. We’re talkin’ sun-kissed and bare-faced with eternally sandy toes (*cue rustling palm trees). And it’s with that same minimalist mindset that we created our craft toothpaste and small-batch whitening gels. 

Est. 2017 Santa Barbara, CA


We’ve thoughtfully combined naturally derived botanicals with hand-selected clinical ingredients, creating award winning products that work in harmony to truly transform your smile. Sustainably sourced and crafted in small batches right here in the USA at our  FDA Registered, ISO and GMP Certified Facility


Up to 8 Shades Whiter - Clinically Proven

2020 Award Winning -

Full Smile Refund Policy - Try risk free for 100 Days. The best guarantee in the teeth whitening game!

Refund Policy

Casey (Founder) on QVC

In 2016, after watching my wife Jackie struggle with an autoimmune condition, I wanted to create products safe for her. Cali White was born and we have now shared our mission for cleaner whitening products with over 4 million happy customers. 

Full Story

Award Winning Line Up

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