"Nature's Answer to Teeth Whitening"
Here in California, we're big on going natural. We’re talkin’ sun-kissed and bare-faced with eternally sandy toes (*cue rustling palm trees). And it’s with that same minimalist mindset that we created our craft toothpaste and small-batch whitening gels.
Est. 2017 Santa Barbara, CA





CALI CLEAN™ FORMULAS
We’ve thoughtfully combined naturally derived botanicals with hand-selected clinical ingredients, creating award winning products that work in harmony to truly transform your smile. Sustainably sourced and crafted in small batches right here in the USA at our FDA Registered, ISO and GMP Certified Facility.

RADICAL RESULTS, GUARANTEED
Up to 8 Shades Whiter - Clinically Proven
2020 Award Winning - PTPA.com
Full Smile Refund Policy - Try risk free for 100 Days. The best guarantee in the teeth whitening game!
In the Press










Casey (Founder) on QVC
In 2016, after watching my wife Jackie struggle with an autoimmune condition, I wanted to create products safe for her. Cali White was born and we have now shared our mission for cleaner whitening products with over 4 million happy customers.
Award Winning Line Up

25,000 + 5 STAR ⭐️⭐️⭐️⭐️⭐️ Reviews on Amazon.com
Amazon
Amazon.com

2020 Award Winner for Toothpaste and Whitening Kit
Parent Tested Parent Approved
Source