Our Story
In 2016, after watching my wife Jackie struggle with a serious autoimmune condition, I wanted to create products safe for her.
Our craft toothpaste and small-batch whitening gels have gained quite the buzz and gained us millions of amazing customers who share our vision for a cleaner way to whiten.
Thanks,
Casey "Founder"
P.S. Jackie (Dental Hygienist) is fully recovered and expecting our first son in Jan 2020
Cali White "Nature's Answer to Teeth Whitening" - Founded 2017 in Santa Barbara, CA