Our Story

In 2016, after watching my wife Jackie struggle with a serious autoimmune condition, I wanted to create products safe for her.

Our craft toothpaste and small-batch whitening gels have gained quite the buzz and gained us millions of amazing customers who share our vision for a cleaner way to whiten.

Thanks,

Casey "Founder"

P.S. Jackie (Dental Hygienist) is fully recovered and expecting our first son in Jan 2020

Cali White "Nature's Answer to Teeth Whitening" - Founded 2017 in Santa Barbara, CA

 

Close (esc)

Popup

Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Search

Shopping Cart

Your cart is currently empty.
Shop now